NABC Canvas Workshop
Clarify innovation value before you commit
Early innovation ideas often feel promising.
But when you look closer, something is missing.
The need is assumed.
The approach feels obvious to some, unclear to others.
The benefits sound logical, but users might not recognise them.
The NABC Canvas Workshop helps teams clarify innovation value early, expose blind spots in their reasoning, and build stronger foundations before proposals exist.
Hands on. Structured. Built for early innovation thinking.
Early ideas fail most often on reasoning, not ambition
Many innovation teams move too quickly from idea to solution
In practice this leads to:
- strong technical approaches without a clear user need
- recognised needs without a credible approach
- assumed benefits that users do not experience as value
- partners talking past each other
These issues often surface late.
When time, energy, and trust are already invested.
The NABC Canvas workshop
A structured way to strengthen early innovation thinking
The NABC Canvas focuses on four essential questions:
- what is the real need
- what is the proposed approach
- what are the benefits
- what alternatives exist
In this in-company workshop, we use the NABC Canvas to structure early innovation discussions and improve the quality of reasoning behind ideas.
You do not write a proposal.
You strengthen the thinking that will later support one.
What you will gain
Clear innovation value early
You clarify why your idea matters before investing time and resources.
Needs, approaches, and benefits become explicit and aligned.
Blind spots exposed before they become problems
You uncover weak assumptions early.
Strong approaches without clear needs.
Clear needs without a credible approach.
Assumed benefits users would not recognise.
Better alignment across different profiles
The NABC Canvas creates a shared structure for engineers, researchers, and business profiles.
This improves collaboration and decision quality from the start.
Stronger direction for next steps
You gain clarity on what is worth pursuing further and what is not.
This helps teams move forward with focus and confidence.
A solid foundation for collaboration and project proposals
You leave with a well-reasoned innovation story.
Ready for further exploration, partner alignment, or later proposal development.
LEAD THE WAY ➔
How it works
The NABC Canvas Workshop is highly interactive and application driven.
Typical flow:
- introduction and context setting
- explanation of the NABC logic
- hands on work on your own innovation ideas
- guided discussion and reflection
- translation to concrete next steps
During the workshop, we go beyond simply filling in four boxes.
Through guided questions and a deeper reasoning layer, assumptions are challenged and the logic behind each element is strengthened.
This helps ensure that needs, approaches, and benefits are truly aligned.
JOIN US ➔
Who is this workshop for
This workshop is a strong fit for:
- SMEs exploring new innovation ideas
- Research driven projects and consortia
- Mixed teams of engineers, researchers, and business profiles
- Organisations and consortia that want clarity before writing proposals
No prior use of NABC is required.
Why Origanius
Origanius helps organisations turn innovation ambition into concrete ideas, strong processes, and engaged partnerships.
The NABC Canvas Workshop is guided by Piet Verhoeve, innovation strategist and facilitator with extensive experience in early stage and collaborative innovation projects.
Origanius acts as a trusted guide.
Focused on clarity, reasoning, and better innovation outcomes.
What this workshop is not
To set expectations clearly:
- it is not proposal writing
- it is not a pitch training
- it is not a theoretical exercise
It is a structured way to improve early innovation thinking.
Ready to clarify
your Innovation Value
WITH THE NABC Workshop?
Because every idea and context is different, we start with a short conversation to understand your situation and ambitions.
This helps ensure the workshop fits your needs and delivers real value.
Contact us to discuss your context