The African saying tells us that “If you want to go quickly, go alone. If you want to go far, go together”, implying that doing things together is the slow way to proceed. While this was true in the past and might still be true in the African Savannah, this is no longer the case in the VUCA world of today. The Internet and the rise of the network economy increased the overall speed of the business environment. Today it is impossible to keep up with the speed of change by innovating in solitude. By working together smartly, you can combine different disciplines and innovate faster than the competition. You don't have to build up your own expertise in every discipline. New application domains for technologies such as AR/VR, IoT and AI always rely on smart combinations of different backgrounds and disciplines. In order to achieve successful innovations, combinations must be sought, often across company boundaries. The partnerships must be worked out broader and deeper than the traditional customer/supplier.