BOOKS & PUBLICATIONS
Start boosting your innovation skills
The books on this page represent key sources that guide my work with teams and partners. I selected them for their clarity, practical value and proven relevance in innovation projects where meaningful progress, concrete results and long term growth matter. The collection brings together my own publications and influential works from other authors, each chosen for its ability to help innovators and managers make better decisions and turn opportunities into real outcomes.
Win-Winnovation
Forge ahead through smart collaboration
Author: Piet Verhoeve & Helga Deschrijver
What is it about
Win-Winnovation is your essential guide to navigating the world of collaborative innovation â where growth isnât achieved in isolation, but through smart, purposeful partnerships. The book shows how organisations can move beyond siloed thinking and ânot-invented-hereâ barriers, to build alliances that deliver real impact. It offers a clear blueprint for choosing the right partners, defining shared ambitions, and structuring collaborations that balance identity, trust and mutual benefit. Through practical tools â from co-investment models to exercises that foster alignment â Win-Winnovation helps you design collaboration strategies that generate sustainable innovation and growth.
Why you should read it
Win-Winnovation helps you to transform innovation from a solo effort into a powerful collaborative engine. The book walks you step-by-step through how to identify and engage ideal partners, align interests and ambitions, and avoid common pitfalls that block cooperation. It is particularly relevant for executives, managers or innovation leaders who want to turn ideas into real-world outcomes â scaling their impact, expanding reach, or launching new value-creating collaborations. With Win-Winnovation you gain not just theory, but practical guidance to turn collaboration into growth.
The Customer Leader
A leadership guide to build great business trhough the choices customers make
Author: Rudy Moenaert & Henry Robben
What is it about
The Customer Leader is a clear and engaging guide to rethinking the way your organisation creates value for customers. Rudy Moenaert draws on his long career in strategic marketing and innovation to show how firms can redesign their business model by rethinking value, the competitive arena, their proposition and their internal organisation. The book translates strategic concepts into accessible, practical insights that help leaders strengthen relevance, sharpen choices and shape growth in a complex and shifting market. Â
Why you should read it
You should read The Customer Leader if you want to build a stronger, more future ready business rooted in real customer value. The book helps leaders move beyond product thinking and build a sharper, more focused business model. It offers structured guidance on understanding customer priorities, defining the right competitive space, crafting meaningful propositions and organising for impact. Its clarity and practicality make it a valuable resource for executives, innovators and managers who want to align strategy with customer needs and unlock sustained growth.
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Securing your business
AÂ practical guide for start-ups, scale-ups and SMEs that turns intellectual property (IP) from a legal afterthought into a growth enabler. An Cosaert presents an accessible, cost-effective framework to secure ideas, technologies and business models so companies can scale with confidence. The book replaces traditional defensive IP thinking with a forward-looking strategy, offering tools that help innovators and managers transform ideas into robust, scalable businesses.
Why you should read itÂ
This book offers a clear business view on intellectual property. Patents only create real value when they strengthen your business instead of adding vanity and cost. An Cosaert explains the complex IP landscape in a way that leaders and innovators can easily grasp, and provides a practical model to decide when to protect, when not to, and how to align IP choices with long term value creation. It should be mandatory reading for anyone considering a patent. It helps you prepare the right answers for a patent attorney so you can file in a way that maximises business value.
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Innovate with artists
How entrepreneurs and artists reinforce each other
Author: Piet Verhoeve & Julie Vandenbroucke
Immerse yourself in the inspiring world of "Innovating with Artists" and discover how the unique synergy between entrepreneurs and artists can lead to groundbreaking innovations.Â
"Innovating with Artists" offers a fresh perspective on how these dynamic partnerships not only enrich the parties involved but also society at large. With a wealth of practical examples and testimonials, the book demonstrates how these collaborations challenge conventional wisdom and create new opportunities.
Whether you're a skeptic or an avid supporter of this interdisciplinary approach, this book invites you to explore the often untapped potential of collaboration between artists and businesses. The authors, armed with their extensive experience, provide a practical compass complete with tips and checklists to help you.
Let "Innovating with Artists" be your guide to unlocking creative synergies that transform the way we think about innovation and collaboration, and be inspired to bridge the gap between art and entrepreneurship yourself.Â
Available in Dutch: âInnoveren met kunstenaars, hoe ondernemers en kunstenaars elkaar versterkenâ ISBN 9789492515711
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The Win-Winnovation Lens
Driving innovation and growth
through insights that shape smarter collaborations
My almost monthly newsletter on LinkedIN is about seeing innovation and collaboration differently: with fresh perspectives, practical insights, and real stories that help you turn ambitious ideas into results and growth. Each edition is designed to inspire reflection, give you tools to apply immediately, and strengthen your collaborations to achieve real results.
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Patient Room of the Future: User-Oriented Innovation
The largest European open innovation consortium in the healthcare sector
Author: Wim Vanhaverbeke & Piet Verhoeve
This case study is perfect for MBA and executive education students diving into courses on innovation management, entrepreneurship, innovation ecosystems, change management, and leadership.
Introduction to the case: Back in 2014, the Patient Room of the Future (PRoF) stood as the biggest European open innovation consortium in healthcare. It started in 2009 when a group of healthcare suppliers teamed up, eventually rallying over 300 experts from various fields to brainstorm and shape the future of healthcare. PRoF's unique interdisciplinary approach led to four successful projects, but its future held many questions: How would PRoF continue to foster innovation and dynamism for its members and stakeholders? How would their projects scale up, and what resources would be necessary? What was the next step in the consortium's journey?
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